As we all know, technological advances are sweeping through our industry. It is enlightening to learn of a whole new world which is available to us, should we take the time and trouble to understand it.
I have always been interested in how this may assist in the transaction experience, for both Realtor and Client. I therefore enrolled in ePRO. This is an on-line course which takes 20-30 hours to complete. In reality, it takes much longer, should one wish to implement new systems as one learns about them.
This is a definitive and engaging course which enables the Realtor to vastly increase the resources available to clients. It is a win-win situation.
With new technology, it is possible to conduct e-transactions. This enables Real Estate Professionals to show all areas of a transaction on a secure website. Interested parties, such as an attorney or a client, are sent information how to log-on to the site. They can then find the latest update at the press of a button.
Websites can be made more informative and relevant utilizing local neighborhood knowledge for an in-depth look at a community.
It has always been possible to auto-email new listings to clients - however, with the collection of more data, we can send only those which the client will find of greatest interest.
Auto-responders will generate a return email within seconds of receiving an inquiry, so that potential purchasers of a listed property know that their inquiry will be returned and they are given a telephone number where they may be able to contact the agent immediately.
When you choose a Real Estate Professional, do you choose someone who not only knows the local area and inventory, is a skilled negotiator and communicator, but is also 'technology aware'?
Thank you for reading,
Jackie